Teva - osteoporosis
The concept:
A fascinating visual presentation of the way in which Teva’s osteoporosis medication works. By means of spectacular 3-D animation, the audience travels through the human body and see how the drug acts.
The technology:
The first moving 3-D platform in Israel.
The production:
Full stereoscopic 3-D animated film, based on a personification of the drug on its journey through the human body. Although the multilingual production is presented with a light touch, it is very complex in technological and scientific terms.
The display is an important anchor in Teva’s international presentation array.
