The visitors' center will be a combination of content about tea, the most popular beverage in the world, which is associated with diverse traditions and has proven medical benefits, with the story of Wissotzky, the leader in the tea market in Israel, with decades of tradition in Israel and a rich variety of over 100 flavors of tea.
The design concept includes natural and clean materials that will function as a canvas to enhance the colorful display.
The visitor center will be integrated into the production plant, making optimal use of its space and the views from it, but with clear separation between visitors and factory workers.
The content of the visit will include the cross-continent story of both the Wissotzky family and tea production.
The Tea Museum will feature interactive and multi-sensory experiences and present the tea traditions from around the world.